Freebies

I love pop psychology even more than trivia. My brother sent me an article that mentions the following experiment:
Passing students are offered a choice between an expensive chocolate, a Lindt truffle, for the reduced price of 15¢, and a common chocolate, a Hershey's kiss, for 1¢. Since the Lindt truffle ordinarily costs much more than 15¢, a solid majority choose that option. But when the price of each option is reduced by the same amount, one cent—the Lindt truffle then going for 14¢ and the Hershey's kiss for free—suddenly the response changes dramatically, and most people choose the free Hershey's kiss. This is one of many experiments offered to prove that people find "something for nothing" to be irresistible, even when it might not be technically their best option.